Chonk is a fast-growing virtual pet app with a highly engaged Gen Z audience. We’ve found strong product-market fit and are now looking to scale aggressively through organic and paid acquisition. We're a small, product-focused startup where every team member has real ownership.

We’re looking for someone to fully own and drive user acquisition. You’ll lead everything: from building creative to managing the accounts, analyzing performance, and exploring new channels. This isn’t a "just run the ads" role — we're looking for someone excited to test, learn, and push into new directions. You’ll also have a real say in product features and experiments that drive growth — we strongly believe UA and product go hand-in-hand.

Tasks

Develop and lead Chonk’s user acquisition strategy across multiple paid channels (TikTok, Meta, Google and whatever channels you believe will work)
Independently create and iterate on ad creatives
Analyze campaign data, identify trends, and optimize for performance and ROI
Explore and evaluate emerging channels, platforms, and growth opportunities
Own budgeting, forecasting, and reporting for UA performance
Work cross-functionally with product and community teams to align on growth priorities

Requirements

5+ years of hands-on UA experience, ideally in gaming, consumer apps, or mobile-first products
You're comfortable doing both the creative and analytical sides of UA — from producing ads to managing budgets
You have a strong grasp of UA metrics (CPI, ROAS, LTV, retention, etc.) and know how to balance growth with efficiency
You’ve worked in a startup or small team before — you're used to figuring things out and running with them
You’re curious, creative, and not afraid to try things that haven’t been done yet

Benefits

Hybrid — work from wherever you do your best work with 2 days in the office in Berlin
Equity packages for all employees
Full equipment setup (Apple)
Small, high-ownership team with a lot of autonomy

Soba

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