We help companies get compensation right.
What we get paid at work has a massive impact on our lives, and it’s one of the biggest factors in hiring and retaining talent - and yet so many companies struggle to get it right. They simply have no choice but to rely on poor data and unsophisticated tools for their pay decisions. That’s why we created Ravio.
We help many of the world’s most innovative and ambitious companies build stronger teams and reach their goals through better compensation. Our real-time data platform brings compensation into the modern age with clarity and transparency. We’re passionate about ensuring everyone is paid what they deserve, no matter their background or circumstances. We believe that when compensation is done right, everyone wins.
Ravio is growing fast, which means you can too. We’ve established ourselves as the European leader in our space serving more than 1,200 clients, and now have our sights set on becoming the global go to place for compensation data and tools for managing compensation.
Joining a startup and scaling it into a global product is one of the most challenging and rewarding experiences a career can offer. If that sounds exciting to you, you’re in the right place.
Role Overview
Drive Ravio's pipeline growth and market presence through strategic demand generation initiatives across European markets. Develop and execute multi-channel marketing campaigns that convert prospects into qualified leads. Build relationships with industry experts, optimise content distribution for lead generation, and deliver measurable ROI on demand generation activities.
Key Responsibilities
Demand Generation Strategy & Execution
Build relationships with HR influencers and industry experts to amplify lead acquisition efforts through trusted voices
Develop and implement comprehensive demand generation strategies across multiple channels in core European markets
Generate qualified leads through strategic content distribution, digital marketing, and targeted campaigns
Secure high-visibility sponsorships, podcast features, and conference opportunities to capture leads
Track performance metrics (MQLs, SQLs, conversion rates) and manage campaign budgets to maximise ROI
Revenue-Driving Campaign Ownership
Execute integrated demand generation campaigns across European markets to drive pipeline growth
Develop campaign plans with specific lead generation objectives, conversion tactics, timelines, and revenue metrics
Coordinate cross-functional collaboration with sales, product marketing and external partners to align on lead qualification criteria
Monitor pipeline impact and conduct post-campaign analysis to optimise future demand generation activities
Localised Lead Generation
Lead market-specific demand generation strategy across core European markets
Adapt existing content and campaigns to maximise conversion in specific markets
Manage network of local HR experts to develop market-specific lead magnets and conversion content
Analyse lead quality metrics by market to continuously improve demand generation effectiveness
Required Skills & Experience
Proven track record in B2B demand generation with demonstrable pipeline contribution
Experience with marketing automation platforms and CRM systems for lead tracking
Strong understanding of lead qualification processes and sales pipeline development
Data-driven approach to optimising campaign performance and lead conversion rates
Excellent project management skills with ability to execute multi-channel campaigns
Compensation & Benefits
£45,000 - £65,000
Company ownership (everyone gets a meaningful equity stake in Ravio)
37 days paid time off (25 days holiday + 4 wellness day + 8 public holidays)
Up to 6% pension matching scheme
£60 a month wellness allowance (Invest in your physical wellbeing, on us)
Private healthcare cover with AXA
Personal travel insurance - just in case
Income protection insurance (for full peace of mind in case you cannot work because of sickness or disability)
16 weeks fully paid birthing parent leave, followed by 4 weeks at 50% pay & 8 weeks for non-birthing parent
#LI-Hybrid
