🚀 Your Mission
We’re not looking for someone to scale an existing machine — we’re looking for someone to build it from scratch!
Forest Admin is hiring a VP GTM (Go-To-Market) to take full ownership of our growth strategy as we anchor our solution in the case management space. You’ll join the executive team, lead our go-to-market function (marketing and growth, sales, account management, customer success), and build the acquisition engine that takes us to the next level.
This is a rare opportunity to reimagine how a company grows — not optimize what already exists.
You’ll own the GTM, report to the CEO‑founder, and present straight to the board.
🌱 What You’ll Do
Own and build Forest Admin’s entire GTM strategy — across marketing and revenue operations.
Lead a team of 4 GTM professionals (with plans to quickly expand the team to 6+), and oversee our marketing roadmap and execution.
Design, test, and scale acquisition strategies from scratch — outbound, inbound, partnerships, content, PLG.
Define positioning and messaging that resonate with our core personas: developers, operations and customer-facing teams.
Partner with Product and the CEO to ensure GTM alignment across the organization.
Track and own key GTM metrics — pipeline growth, CAC, conversion rates, channel performance, and ROI.
🎯 What Success Looks Like in 12 Months
A repeatable, scalable acquisition engine is in place and generating qualified pipeline consistently.
The GTM team is structured, aligned, and high-performing — across Sales and marketing.
One or more key acquisition channels are delivering measurable ROI and showing scalable potential.
Forest Admin’s positioning and messaging resonate strongly in the market and support pipeline velocity.
The company is scaling faster than ever — with a clear, data-driven GTM strategy you built.
