Aircall is the world’s leading integrated customer communications and intelligence platform for growing businesses. Trusted by over 20,000 companies worldwide, Aircall unifies voice and digital channels into one seamless platform, offering one-click integrations with leading CRMs and over 100 business tools. With real-time, AI-powered insights and feedback, AI agents, and automation, we help sales and support teams save time on routine tasks, uncover opportunities, and deliver exceptional customer experiences. With a global team of 600+ across nine offices, Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, Seattle, Mexico City, Aircall is transforming how businesses connect with their customers, driving smarter conversations, deeper relationships, and measurable success.
How We Work at Aircall: At Aircall, we believe in customer obsession, continuous learning, and delivering extraordinary outcomes. We value open collaboration, taking ownership, and making smart, informed decisions with speed and precision. If you thrive in a fast-paced, team-driven environment where curiosity, trust, and impact matter, you'll fit right in
About the Role:
We are seeking a strategic and customer-obsessed Customer Marketing Manager to lead initiatives that drive customer advocacy, expansion, product adoption, and retention and expansion at scale for our global business. This is a unique opportunity to collaborate cross-functionally with Product Marketing, Customer Success, Marketing Ops, Product, and Sales to drive a measurable impact on Aircall’s growth.
This role reports to the Director of Product Marketing and is a hybrid role working in the Bellevue office Monday - Wednesday.
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Key Responsibilities:- Advocacy & Community Building
- Develop and manage a customer advocacy program, including case studies, testimonials, reviews on 3rd-party sites (such as G2, Trustpilot, and Capterra), and references achieving assigned goals and timelines.
- In close collaboration with the Field Marketing organization, identify and nurture customer champions to participate in events, webinars, and peer reviews.
- Foster a sense of community through building a strategy for, and delivering, a Customer Advisory Board, user groups, forums, and customer events (both virtual and in-person).
- Voice of the Customer
- Manage programs that gather customer feedback (e.g. NPS survey) and share insights with Marketing, Customer Success, and Product teams to inform product development and service improvements.
- Drive Customer Expansion Through Multi-SKU Strategy
- Deploy personalized, multi-channel campaigns across industry, use case and company size segmentations to achieve target objectives for marketing-sourced customer expansion.
- Partner with product marketing teams to develop go-to-market plans that support our cross-functional partners in Customer Success to achieve topline growth targets for the customer success leadership team.
- Customer Engagement & Retention
- Develop and execute integrated lifecycle marketing campaigns to increase product adoption, engagement, and customer retention.
- Track customer engagement & retention KPsI, and use lifecycle marketing tactics like email campaigns, nurture programs, behavioral triggers, in-app messaging, and more to drive improvements in assigned KPIs. Create and distribute targeted communications, such as newsletters, product updates, and educational content, to keep customers informed and engaged.
- Establish and then oversee governance for all customer-facing communications, ensuring consistency, alignment, and adherence to brand guidelines across all channels.
Qualifications:- 5 years of experience in Customer Marketing, Community Marketing, Lifecycle Marketing, or a related role, ideally within a B2B SaaS environment.
- Experience building customer advocacy programs.
- Excellent communication skills, both written and verbal, with an ability to craft compelling customer narratives.
- Strong understanding of customer journeys, product-led sales, and lifecycle marketing strategies.
- Analytical mindset with experience using tools like Salesforce, Hubspot (or similar), and customer engagement platforms.
- Characteristics
- Empathetic and customer-first mindset; you genuinely care about creating value for customers.
- Strategic thinker who can both build and execute hands-on in a fast-paced environment.
- Collaborative and highly organized with strong project management skills.
- Creative problem solver who thrives on turning ideas into actionable plans.
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$130,000 - $160,000 a year
This base range is not including a 10 percent annual bonus, equity, and other benefits. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, and experience.
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Aircall is constantly moving forward. We’re building new roads to complete our journey, and we’re taking people with us who have the same builder mentality.
Let’s grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights.
We’re creating a place where great people trust one another and thrive together.
People flourish at Aircall and now is the time to be part of the team and the journey we’re on.
Why join us?
🚀 Key moment to join Aircall in terms of growth and opportunities
💆♀️ Our people matter, work-life balance is important at Aircall
📚 Fast-learning environment, entrepreneurial and strong team spirit
🌍 45+ Nationalities: cosmopolite & multi-cultural mindset
💵 Competitive salary package & equity
🏨 Medical, dental, and vision insurance is 100% covered
📈 401k plan with company matching!
✈️ Unlimited PTO — take the time you need to come to work feeling great!
⭐️ Wellness, internet, and childcare reimbursements
💚 Generous parental leave policy
DE&I Statement:
At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.
We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.
We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.
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