Build how Attio goes to market. Craft the story, drive the strategy, and turn insight into impact.
- Hybrid [San Francisco]
- $160,000 - $180,000
What is Attio?
Attio is the CRM for the next generation of businesses. We're transforming the world’s largest software category from the ground up, building the new foundation that will define how companies operate in the AI era. Thousands of ambitious companies are already building their future on Attio, and we’re just getting started. Working with us, you'll have the unique opportunity to help shape the next era of business software while doing the most important work of your career.
What's it like to work at Attio
At Attio, excellence isn't just encouraged — it's expected. We're not just building another product: we're defining the next era of business software for decades to come.
Every day brings new challenges as we bring a revolutionary product to market, and we give you the context and ownership to tackle them. We've assembled a team that combines deep operational excellence with true mastery of their craft — people who take pride in pushing boundaries, obsessing over details, and continuously raising our standards. You'll work alongside alumni from companies like Stripe, Ramp, Asana, Twilio, and Segment who have defined and built some of technology's most successful categories.
Our mission is to build the definitive CRM for the next generation of businesses. This means we never accept “good enough.” We move at incredible speed while maintaining extraordinary quality. We challenge ideas rigorously while supporting each other completely, focusing on making the right decisions fast. When you join Attio, you're joining a team that believes in both individual excellence and collective success.
This is a rare moment to be part of something transformative. You'll work with some of the most ambitious people in technology, help define the largest category in SaaS, and drive the next era of business software.
Why is this role important?
We’re looking for a Senior Product Marketing Manager to join a tiny team with outsized impact. You’ll help build the foundation of product marketing at Attio—from crafting product stories to leading launches and driving bottom-line results for the company.
Attio is building the next generation of CRM: flexible, powerful, and designed for modern teams. We’ve rebuilt CRM from first principles, and our product is already changing how ambitious companies operate.
Now we need someone who can translate product into narrative, features into outcomes, and launches into growth. You’ll work closely with our founders, Product, Sales, and Marketing teams to bring our technology to the hands of customers.
If you’re excited by the idea of building from the ground up and having an outsized impact, we’d love to meet you.
What are the role requirements?
In this role, you will:
- Craft the story. Develop our product positioning and messaging, grounding the narrative in customer insight and market context to create a differentiated story that clicks with audiences.
- Lead launches end-to-end. Own go-to-market strategy for new products and features, with a focus on delivering results for overall business growth.
- Enable revenue teams. Create training, collateral, and enablement resources to arm our Sales and Success teams to win deals and drive expansion.
- Engage customers. Build compelling content — with live workshops, blog posts, social, and more — that educates customers, increases product activation, and amplifies Attio in the market.
- Measure what matters. Define clear KPIs for launches and campaigns, track results, and share insights to raise the bar every cycle.
We believe the right person will have:
- 5+ years of professional experience in product marketing
- Strong written and verbal communication skills, with the ability to translate technical features into benefits for various audiences
- Data fluency to identify opportunities and deliver results proactively
- A builder’s mindset—you thrive in a dynamic environment, roll up your sleeves, and GSD
- An eye for quality—whether you’re crafting launch strategy or writing copy, you know what good looks like and deliver work you stand behind
Bonus points if you have:
- Worked at high-growth startups
- Experience with B2B SaaS, CRM, GTM software, and/or technical product marketing
What does the hiring process look like?
- Recruiter call: 30 minutes
- Hiring manager call: 45 minutes
- Interview panel: 3 calls, 45 minutes each - One take-home assignment and presentation and two additional interviews with our team
What will an offer consist of?
- Competitive salary of $160,000 - $180,000
- Equity in an early-stage tech company on an incredible trajectory
- 25 days holiday plus local public holidays
- Apple hardware
- 401K
- Medical, dental, and vision coverage through Sequoia One
- Enhanced family leave
- Team off-site in fun places! (We've been to Barcelona, Lisbon, Malta and Split so far)
