Company Description
Flink is the leading quick commerce player in Europe. We are on a mission to give people back time: You can order your groceries through our app and we deliver to your doorstep in minutes. We carry 3,000 products with a focus on the leading brands in each category. We aim for sustainability by making deliveries on electric bikes and utilizing recyclable packaging.
Flink launched in February 2021 and already operates in more than 90 cities in Germany, and the Netherlands. The business generated more than EUR 400m in revenues in 2022 and is operationally profitable. Flink is backed by the world’s most renowned tech investors, including Prosus, Mubadala, and Bond, and strategic investors like Doordash and REWE. We take great pride in being an inclusive employer that offers equal opportunities, and we celebrate the diversity and multiculturalism of our team. We're growing fast and always pushing ourselves to do better - we play for #1.
Job Description
In your role as Senior CRM Manager you will take end-to-end ownership of a specific, high-value customer lifecycle segment. Your strategic initiatives will be directly connected to key business metrics, including customer base growth, churn reduction, increased repeat purchase rates, and revenue uplift from reactivation efforts.
You'll also manage a significant 5-digit monthly budget with autonomy, deploying resources strategically to drive success. Together with Product, Marketing Tech, and Customer Insights teams you will work to create seamless customer journeys, ensuring your insights and recommendations directly inform broader product development and marketing initiatives.
In this journey, you will partner closely with C-level stakeholders and leadership from Local Marketing, Growth, Creative, Data, Commercial, and Engineering.
This role requires a deep understanding of CRM tools (ex. Segment, Braze, Iterable, Salesforce…), data analysis (comfortable with SQL, GSheets, BigQuery and Looker are a big plus), technical infrastructure (ex. webhooks, APIs, HTML email & in-app templates), and customer behavior (retail, e-commerce or experience working with subscriptions are a big plus).
Qualifications
- You have 5+ years of experience in CRM management, preferably within the e-commerce, retail, subscriptions or grocery delivery industry
- Proven track record of developing and executing successful CRM strategies and lifecycle management
- Strong analytical skills and proficiency in data analysis tools (e.g., SQL, Excel, BigQuery, GSheets, Looker…)
- Excellent understanding of customer segmentation, lifecycle marketing, and personalization
- Experience with CRM platforms such as Salesforce, Braze, Iterable, Customer.io, Segment, or similar
- Strong project management skills and the ability to manage multiple initiatives simultaneously -
- Excellent communication, leadership, and interpersonal skills
- Ability to work collaboratively in a fast-paced, dynamic environment
Additional Information
- A €1000 annual L&D budget as well as individual coaching options to ensure you have plenty of opportunities to learn, grow and achieve your goals
- 26 days of vacation, +1 day every year up to a maximum of 30 days
- A mobility budget of 35 EUR per month for Deutschland Ticket subsidy
- A cool discount on your Urban Sports Club membership
- Attractive company pension options
- Unlimited access to an e-learning and development platform, MyAcademy, including online German courses
- Online discounts with Corporate Benefits and Future Bens
- A cool discount off your personal Flink orders; be the first to test out new products!
- A modern and dog-friendly office in the heart of Berlin - lots of delicious lunch spots available within short walking distance
It is our commitment that every applicant will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.
