Your mission
Impact at Aware
Why us?
The Role
As CRM Manager at Aware, you own the customer journey post-acquisition – from onboarding to re-testing. Your mission is to turn first-time users into long-term advocates through lifecycle automation, intelligent segmentation, and health-focused messaging. You’ll work cross-functionally with Medical Content, Product, Performance, and BI. Your primary tool: Brevo.
Your profile
5+ years of hands-on CRM experience in HealthTech, D2C, eCommerce, or subscription businesses
Proficient in Brevo (formerly Sendinblue) or similar CRM tools
Strong experience with segmentation, lifecycle marketing, and journey building
Comfortable working with event-based triggers, API logic, tagging, and customer data platforms
Solid understanding of key marketing and retention KPIs (CLV, CAC, Churn, Conversion)
Ideally familiar with GA4, Segment, SQL, and Tableau
Ability to translate medical topics into clear, empathetic communication
Structured, self-driven, and highly collaborative mindset
Excellent English and German language skills (C1 or better)
Happy to work from our office in Berlin Mitte most days
Benefits
Your responsibilities
Build and execute a full-funnel CRM strategy across channels (email, in-app, push, SMS, WhatsApp)
Design and optimize automated customer journeys in Brevo and Wonderpush – from welcome flow to test reminders
Segment users based on health journeys, biomarker data, behavioral triggers, and demographics
Collaborate with our Medical Content and Product team to deliver tailored, high-trust communications
Create high-quality CRM content including email and push copy
Set up and evaluate A/B tests (subject lines, timing, copy, CTAs, etc.)
Define and track core KPIs: Retention, Re-Test Rate, CLV uplift, Engagement, etc.
Work closely with BI to sync segments, build dashboards (e.g., Tableau), and monitor performance
Launch lifecycle campaigns for reactivation, cross-sell, upsell, and compliance support
Provide feedback to Product to integrate CRM triggers into the app and online experience
Key Traits
