We 💛 small business
We founded Holvi back in 2011 with a simple vision: Eliminate the distractions of financial admin and simplify work life, because running and growing a business is hard enough. Small businesses shouldn’t have to worry about expensive bank fees, spreadsheets and lost receipts.
Since our inception as a pioneering fintech, we’ve grown, evolved and changed – but our core remains the same. We believe that to help businesses chase their fullest potential, we need to reach ours - and that’s the path that we’re on.
Right now, we’re looking for a Product Marketing Manager to join our team in Helsinki. If you want to help small businesses thrive, then read on.
What you'll do
We're looking for a product marketer who deeply understands the Finnish landscape of small businesses and banking, and can help us grow through localised launches and strong partner collaboration.
You’ll lead go-to-market work for the Finnish market – whether that is for new target groups, new features or new products. To make this happen, you’ll work closely with our distribution and reseller partners. By equipping partners with the right messages, tools and content, you’ll ensure successful launches and ongoing adoption of our products.
A typical day could see you:
Go-to-market and messaging
- Creating positioning, naming, and messaging for our products, features and services and briefing these to our marketing team
- Briefing and coordinating product launches to ensure that the right messages are delivered at the right time in the right channels
- Collaborating with our product and development teams to turn technical specs into compelling value propositions
Content and localisation
- Writing Finnish language marketing materials around our products and features – from landing pages to sales collateral and more
- Localising and refining our in-product and UX copy from English to Finnish
Partner and sales enablement
- Enabling our sales efforts with clear messaging, tools and content
- Working with partners to provide briefings, ensure the correct representation of our product and accelerate sales
Insight and impact
- Creating insights on our target groups, industry and competition to align product marketing strategies with market demand
- Measuring impact and results of product marketing initiatives
This is for you if you:
- Have 3+ years of experience within product marketing or a similar fiel
- Have worked in fintech, banking or financial services – ideally in a B2B context and within the target group of SMEs
- Have experience planning and executing go-to-market activities
- Are fluent in Finnish and can write and edit marketing content for a variety of product marketing channels
- Are fluent in English – both written and spoken
- Are a strong collaborator with solid communication and project management skills
- Enjoy working with partners or external stakeholders to drive outcomes
- Are motivated to help small business owners thrive
- Care about outcomes and use data to guide your work
It's a plus if you:
- Have experience working in a fast paced growth company / startup environment
- Understand the world of marketing beyond the product marketing
- Have a track record of launching products in local markets
- Have familiarity with customer segmentation or persona development
- Are comfortable working in cross-functional teams
- Have previously worked with: Jira, Wordpress, HubSpot, Figma, Transifex or Looker
You'll get:
- Employee stock options – Opportunity for equity in Holvi
- Flexible working hours and a hybrid work setting. We work at least two days per week from the office, but also offer possibilities for periods of remote work – either from Finland or from abroad
- Monthly benefit budget that can be used in multiple ways
- Work nice balance – Weekly exercise hour, bi-weekly breakfasts, bi-annual team weeks and more
- The chance to shape this role around what's good for you and Holvi
Think you're a good fit?
We’d love to hear from you! Send us your application by 6.7. – but don’t wait too long as we will fill this role as soon as we find the right person. You can read more about our recruitment process on our Careers page. If you want to learn more about the position, reach out to Philipp Seidel at pseidel@holvi.com
Logistics
- This is a full-time permanent position in our Product Marketing Team where you’ll report to our Product Marketing & Communications Lead
- You’ll be headquartered in our sleek office in Kallio, Helsinki
Equal Opportunity Statement
At Holvi, we embrace diversity in all of its forms and foster an inclusive environment for all people to live their best work life. This is central to our mission of promoting a healthy balance in all things we do.
We're an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.
